This Cookie Policy explains how QuickReach AI ("we", "our") uses cookies and similar tracking technologies on our website and platform. This policy is published in compliance with the Digital Personal Data Protection Act, 2023 (DPDP Act) and the Information Technology Act, 2000.

1What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and supply information to the owners of the site. Cookies allow websites to recognize your device and remember information about your visit, such as your preferred language and other settings.

2Types of Cookies We Use

We use the following categories of cookies on our platform:

2.1 Strictly Necessary Cookies

These cookies are essential for the operation of our platform. Without them, you would not be able to use key features such as logging into your account, navigating between pages, or accessing secure areas. These cookies do not require your consent.

Cookie Name	Purpose	Duration
admin_auth	Admin panel authentication	24 hours
session_id	User session management	Session
csrf_token	Cross-site request forgery protection	Session

2.2 Functional Cookies

These cookies allow the platform to remember choices you make (such as your language preference, timezone, or dashboard layout) and provide enhanced, personalized features.

Cookie Name	Purpose	Duration
preferred_lang	Stores language preference	1 year
dashboard_layout	Saves custom dashboard preferences	1 year
demo_modal_dismissed	Remembers if demo modal was closed	7 days

2.3 Analytics and Performance Cookies

These cookies collect information about how visitors use our website, such as which pages are visited most often, how users navigate between pages, and whether error messages are encountered. All data is aggregated and anonymized.

Cookie Name	Purpose	Duration
_ga	Google Analytics — distinguishes users	2 years
_ga_*	Google Analytics — maintains session state	2 years
_gid	Google Analytics — distinguishes users (24h)	24 hours

2.4 Marketing Cookies

These cookies are used to track visitors across websites to display relevant advertisements. They are set by advertising partners with our permission. We use marketing cookies on our website (not on the platform dashboard) to measure the effectiveness of our campaigns and retarget visitors who have shown interest in our services.

Cookie Name	Purpose	Duration
_fbp	Meta Pixel — tracks conversions for Facebook ads	3 months
_gcl_au	Google Ads — tracks conversions for Google Ads	3 months
li_sugr	LinkedIn — tracks ad performance	3 months

3Similar Technologies

In addition to cookies, we may use the following similar technologies:

Local Storage: HTML5 local storage is used to store user preferences and session data on your device. Unlike cookies, local storage data is not sent with every HTTP request.
Session Storage: Similar to local storage but cleared when the browser session ends. Used for temporary data like form progress.
Pixel Tags / Web Beacons: Small transparent images embedded in emails and web pages to track open rates, click-through rates, and usage patterns.
Server-Side Tracking: Some tracking occurs on our servers using your IP address and user agent, which does not require client-side storage.

4Third-Party Cookies

Some cookies on our platform are set by third-party services that we integrate with. These third parties have their own privacy and cookie policies:

Google Analytics: Web analytics service. Google Privacy Policy
Meta / Facebook Pixel: Advertising and conversion tracking. Meta Privacy Policy
Razorpay: Payment processing. Razorpay Privacy Policy
Vercel: Hosting and CDN. May set performance-related cookies. Vercel Privacy Policy

5How to Manage Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences in the following ways:

5.1 Browser Settings

Most browsers allow you to control cookies through their settings. You can set your browser to reject all cookies, accept only first-party cookies, or delete cookies when you close your browser. Note that disabling cookies may affect the functionality of our platform.

5.2 Opt-Out Links

Google Analytics: GA Opt-out Browser Add-on
Facebook Pixel: Facebook Ad Preferences
LinkedIn: LinkedIn Ad Settings

5.3 Do Not Track

Some browsers send a "Do Not Track" (DNT) signal. Our platform currently does not respond to DNT signals, but we respect your cookie preferences as configured through your browser settings or our consent mechanism.

6Cookies and the DPDP Act 2023

Under the DPDP Act, 2023, cookies that collect personal data are considered a form of personal data processing. We comply with the Act by:

Obtaining your consent before placing non-essential cookies on your device.
Providing clear information about what each cookie does and why it is needed.
Allowing you to withdraw consent at any time by changing your browser settings or contacting us.
Ensuring that refusal to accept non-essential cookies does not prevent you from accessing core platform functionality.
Conducting regular cookie audits to ensure compliance and remove unnecessary cookies.

7Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will post the updated policy on our website and update the "Last updated" date. If we make material changes, we will provide notice through our platform or by email. We encourage you to review this policy periodically.

8Contact Information

If you have any questions about our use of cookies or this Cookie Policy, please contact:

QuickReach AI — Brand Spirit Labs Pvt. Ltd.

Email: privacy@quickreach.ai

Address: Bangalore, Karnataka 560001, India